Digital Marketing Manager - Cedar Falls, IA

Responsibilities:

  • Lead SEO, SEM and Digital Strategist teams; coordinate workflow and responsibilities
  • Ensure team completes work to appropriate standards and deadlines
  • Provide training and digital product overviews for sales and support teams
  • Disseminate information and apply new learnings appropriately throughout the digital teams.
  • Lead integrated digital marketing, SEO/SEM, social media and display advertising campaigns
  • Work with sales managers to identify new sales opportunities
  • Develop and maintain key performance metric reports that track performance and efficiency of marketing efforts
  • Lead the development of digital strategies addressing client objectives
  • Report performance of all digital marketing campaigns
  • Identify market needs within our chosen verticals and develop actionable and marketable digital solutions.
  • Monitor trends to keep Mudd Advertising at the forefront of digital marketing.
  • Provide expertise with SEO/SEM, paid social and mobile growth strategies

Keys to Success

  • Highly organized with a focus on processes
  • Strong oral and written communication skills

Requirements

  • Bachelor’s degree or equivalent work experience
  • 3+ years of digital marketing experience
  • Experience leading and managing SEO and SEM
  • Solid knowledge of website analytics tools (Google analytics)
  • Experience with Adword campaigns
  • Experience managing online/digital marketing and social campaigns, as well as digital content and web development

Job Type: Full-time

Required experience:

  • managing SEO/SEM: 3 years
  • people management: 1 year
  • marketing: 3 years

Required education:

  • Bachelor's

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