Director, Demand Generation Inboard Technology, Inc. - Santa Cruz, CA

This role will take ownership of the creation and execution of strategy for driving product sales through all paid and earned digital channels. The ideal candidate will be a proven marketer with a record of delivering substantial website growth using the latest tools and techniques.

Responsibilities for the role of Director, Demand Generation:

  • Create and manage Inboard’s web site to include e-commerce operations and content
  • Manage external agencies to optimize advertising spend and reach new audiences
  • Collect, analyze and report on key demand generation metrics including traffic growth and cost of acquisition
  • Optimize the customer buying experience to improve e-commerce conversion rates
  • Manage advertising channels to conversion rate and cost of acquisition.
  • Work with the creative team to execute a content calendar and strategy to ensure continued customer engagement with Inboard
  • Build a robust marketing stack to offer insights into the customer journey from first contact through purchase.

Requirements for the role of Director, Demand Generation:

  • 8+ years’ experience in digital marketing
  • Experience in growing online sales for a consumer brand
  • Ability to direct the design and implementation of e-commerce websites
  • Deep knowledge of SEO, SEM, web analytics, attribution methodologies
  • Experience of planning and running advertising campaigns across search and social media
  • Bachelor’s Degree in marketing or related fields
  • Excellent communication skills


Job Type: Full-time

Job Location:

  • Santa Cruz, CA

Required education:

  • Bachelor's

Required experience:

  • Management: 8 years
  • Online sales- (Consumer brand): 6 years
  • Design of e-Commerce website: 5 years
  • Digital Marketing: 8 years